An award ceremony for the 24th “A Brief Message from the Heart” Letter Contest was held at the Takamuku Community Center in Sakai City, Fukui Prefecture, on April 23, 2017. In this annual contest sponsored by Sumitomo Group Public Affairs Committee, contestants compete by writing memorable short letters on a given theme.
The 2016 competition's theme was "Sorry," and 178 letters were honored (5 Grand Prizes, 10 Excellence Awards, 20 Sumitomo Awards, etc.). The venue was decked out with a profusion sunflowers, gerbera and other blooms. Six students from the Maruoka Junior High School of Sakai City read the award-winning letters. The winners were presented with certificates made of the local Echizenori textile.