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Miyazaki City, Miyazaki Prefecture Way of Life Nurtured by a Warm Climate
Developing a Business with Close Ties to the Community
City whose Charms Are as Abundant as Sunshine

Developing a Business with Close Ties to the Community

The world’s largest indoor water park, located in Seagaia, Miyazaki’s foremost resort facility
The world’s largest indoor water park, located in Seagaia, Miyazaki’s foremost resort facility. The all-weather dome with a retractable roof has a capacity of 10,000, and indoor air and water temperatures are constant year-round at 30c° and 28c°, respectively.

Miyazaki Flower Festa is the first flower festival of the season in Japan
Miyazaki Flower Festa is the first flower festival of the season in Japan, held between March and May every year. Centered on several locations in Aoshima, it attracts many visitors delighting in the resplendence of a city overflowing with flowers.
“Miyazaki has many golf courses, so I play often,” says Masahiro Nagata, manager of Meidensha Corporation’s Miyazaki Sales Office, a new addition to its Kyushu Branch. The sales office opened near the city hall in April 2003 to begin sales of environmental systems in the region in earnest. Nagata had previously worked at the Kyushu Branch, but was asked to take on the role in Miyazaki because of his many years’ experience and expertise in the water treatment business. He is currently the sole member of the new office, working hard to pioneer business in the prefecture.
“Broadly speaking, we have two main businesses. First, we supply water and sewage treatment and water resource management systems to the public sector. Our basic policy is to take good care of people and the environment, and we have developed sophisticated water and sewage treatment technologies as well as methods of maintaining the quality of water to be discharged into rivers. We have half a century’s experience in this area,” Nagata explains. Miyazaki is making fast progress with mains sewage construction and anticipates growing demand for water treatment-related businesses. Meidensha is establishing a steady track record in the region—in fiscal 2002, the company supplied a sewage treatment systems for the city of Miyakonojo with a population of 130,000, and also received an order from a neighboring town.

“Second, we upgrade services for customers expanding their operations in various industries,” continues Nagata. Meidensha previously supplied electrical systems essential for the operation of a factory in the prefecture, including substation equipment and power distribution systems. “Although capital investment is subdued at the moment, we aim to maintain a share of what there is and publicize new products more aggressively.” With this purpose in mind Nagata visits customers day after day to establish contact, get to know them better, and exchange information. Going forward, his objective is to expand the business, employ more staff at the sales office, and contribute to environmental conservation in Miyazaki through business development.

“Maybe because of the warm climate, most of the customers I visit are friendly and down-to-earth. We might start off talking business, but we find ourselves having a friendly chat and often end up going for a drink,” he laughs. “I moved here with my family, and am pleased to find this is a great environment for bringing up children.” Only six months since he took up his post, Nagata says he enjoys Miyazaki for its many charms that are absent in larger cities and claims it has a positive effect on both his private and professional lives.


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