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Way of Life Nurtured by a Warm Climate Developing a Business with Close Ties to the Community City whose Charms Are as Abundant as Sunshine |
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Miyazaki has many golf
courses, so I play often, says Masahiro Nagata, manager of Meidensha
Corporations Miyazaki Sales Office, a new addition to its Kyushu
Branch. The sales office opened near the city hall in April 2003 to
begin sales of environmental systems in the region in earnest. Nagata
had previously worked at the Kyushu Branch, but was asked to take
on the role in Miyazaki because of his many years experience
and expertise in the water treatment business. He is currently the
sole member of the new office, working hard to pioneer business in
the prefecture. Broadly speaking, we have two main businesses. First, we supply water and sewage treatment and water resource management systems to the public sector. Our basic policy is to take good care of people and the environment, and we have developed sophisticated water and sewage treatment technologies as well as methods of maintaining the quality of water to be discharged into rivers. We have half a centurys experience in this area, Nagata explains. Miyazaki is making fast progress with mains sewage construction and anticipates growing demand for water treatment-related businesses. Meidensha is establishing a steady track record in the regionin fiscal 2002, the company supplied a sewage treatment systems for the city of Miyakonojo with a population of 130,000, and also received an order from a neighboring town. Second, we upgrade services for customers expanding their operations in various industries, continues Nagata. Meidensha previously supplied electrical systems essential for the operation of a factory in the prefecture, including substation equipment and power distribution systems. Although capital investment is subdued at the moment, we aim to maintain a share of what there is and publicize new products more aggressively. With this purpose in mind Nagata visits customers day after day to establish contact, get to know them better, and exchange information. Going forward, his objective is to expand the business, employ more staff at the sales office, and contribute to environmental conservation in Miyazaki through business development. Maybe because of the warm climate, most of the customers I visit are friendly and down-to-earth. We might start off talking business, but we find ourselves having a friendly chat and often end up going for a drink, he laughs. I moved here with my family, and am pleased to find this is a great environment for bringing up children. Only six months since he took up his post, Nagata says he enjoys Miyazaki for its many charms that are absent in larger cities and claims it has a positive effect on both his private and professional lives. |